For part one of this article see 2nd May
For example, if you are delivering information products in a written format, such as a Word document, you might turn that into a pdf file and call it an ebook. Of you might decide to deliver that written information over a series of emails, delivered over a period, and call it an ecourse.
If you prefer the spoken word, you might record an interview or telephone conversation, turn that into an mp3 and call it an audio programme. You could also have that information transcribed and turn it into another written information product, an ebook or ecourse.
Don’t be put off by thinking you have to write a book on a subject either, most information products are relatively short in length, so rather than books, think guides or tip sheets. Internet users want concise, easy to consume products that answer their questions or solve a particular problem and you shouldn’t need to write reams in order to do that. If you do, serialise the information and turn it into an ecourse.
For more information about how to build an online business go to http://academyforonlinebusiness.com/products/online-business-success-programme/