Building a website the right way will ensure you get plenty of traffic – Not just today, but repeatedly over time. Most people who get started in web marketing try to cut corners and end up getting nowhere. The reality is, if you build your website the right way from the start, you’ll be able to create a very nice steam of traffic and income for months and years to come.
What Makes a Successful Website?
A successful website is based on giving real value to your visitors. In other words, it’s not based on trying to game the system, not based on trying to earn a quick AdSense check, not based on any black hat or spammy techniques.
These are websites that people will actually pass on to their friends, because the content is so useful. If you create a genuine online asset, that’s when the payoff really comes.
Why Great Content Matters
There’s a saying in the world of journalism: “Content is King.”
It doesn’t matter how pretty your site is or how good you are at writing copy. If the actual content, the real meat of your website isn’t good, then you’re not going to succeed.
Having great content will mean having your content passed around, getting links and getting ranked. Make sure your content is truly first class.
Work With, Not Against, Google
It’s true that you can game Google for a short period of time. However, eventually Google will update their algorithm and put these kinds of sites out of business.
It really doesn’t make any sense to try and game your way around Google when you can actually give Google what it wants instead.
What does Google want? Good, high quality, relevant content for its searchers. If you give Google’s users that, then every time Google updates it’s algorithm you’ll win instead of lose.