One of the best forms of marketing is to become an expert in your industry and / or for your target market. By becoming an expert, you raise your profile and chances of being found by your target market.
One way to become an expert is to write articles to showcase your expertise.
We are all an expert at something and you will need to brainstorm subjects that you are knowledgeable about and able to educate people on. Once you have some ideas, you can schedule time to write out these articles.
Remember to write with your target market in mind and one of the best types of articles is when you provide solutions to some of their basic problems.
Why not think about what subjects you could cover for the following:
Top ten ways to …
Five steps to …
… in 30 days
Once completed, there are a variety of different websites that you can publish your articles to so that other people can use them and get your name out there.
Some websites include:
Also make sure that you include the finished articles on your website and blog as they are a great way to add fresh content to your website – search engines love this.